Do you have a blog, website or business and would like to know a model tested and approved for the perfect release (without spam or look like a bag)?
In this article, you will know the answer to the big question of all content producer: “How to promote my blog?“.
You will learn more about:
- Traditional media that you can not ignore the time to promote his new article.
- Templates to contact with influencers.
- How to contact relevant links in the Google ranking for your keyword.
- How to discover the shared content on the subject of your article.
- How to easily find the leading authorities on Twitter about the desired subject.
- Untraditional methods to promote their work.
- How to promote your new item from old items.
Prepared to promote better your blog, your website, your idea or even your business?
Continue reading this article.
We will start by the basics.
Send an email to your current list of readers.
After all, they signed up to receive your new content.
Therefore, create an email campaign to promote your new article.
If you do not have an email list, I recommend starting with this article.
Again, this is the most basic form of disclosure you can do.
We start with the most basic ways to get the most advanced (and even strangers) because these are points you can get the best results with the least effort.
2. SOCIAL NETWORKS
Promote your articles on social networks is another basic process that every content producer has an obligation to do.
Share your new article on Facebook, Twitter, Google+, LinkedIn, Pinterest and so on …
Remember that most social networks have groups where you can promote their work there as well.
Just be aware of the rules of the groups, as some do not allow posts to own materials disclosure order.
One way or the other, it is important you use the presence you already own these networks to extend their message to their followers.
But remember the failure of I click on social networks and how it can be an invisible trap for your blog, website or business. Read more here in this article.
3. COMMENTS ON BLOGS (IN MODERATION AND WITHOUT SPAM)
“Can I promote my work through simple comments?”
Yes! Commenting on influential blogs on the subject can be a great way to promote your work.
But if you just leave a comment with the intention to promote through a link, this strategy will be very inefficient.
This is a short-term approach that probably will not bring any results.
The most correct way and long-term plan is that you leave a real comment that adds value to the content of that article.
Teach. Offers a new view on the subject. Share your experiences around him.
And at the end of the review, there is nothing wrong with letting a link for those who want to know more.
Most blogs will see no problem with that if you really add value to knowledge.
This is a strategy that needs to be used sparingly, as the line between work and collaborate truly just to leave a link to your blog or website is very tenuous.
4. QUESTIONS AND ANSWERS SITES
Specialized forums and sites like Yahoo Answers are great places where you find people with questions on various subjects.
Look for questions related to the topic of your blog or your company and offer a response aiming to help.
I believe that most of these forums, as well as Yahoo Answers, allows the disclosure of links within comments.
So show everyone that you are an expert in that topic with the best answer and link to better promote its contents.
5. GUEST POSTS
Guest posts or own posts published on other blogs can be a great form of publicize.
Besides you get traffic to your blog / site, you can also improve the quality of your mailing list, as well as the links pointing to your content.
You generate more authority delivering knowledge to an audience that may not yet know his work.
You generate more traffic via links to your blog or website, as well as improve his reputation against the Google, assuming you wrote the guest post on a quality blog.
You generate more email list because you can point a link to an educational material on your site that requires email registration to download it.
Guest post is a great strategy for blogs that are starting and want to gain strength and speed quickly.
6. REFERENCES CITED IN ARTICLE
You mentioned an article or any person in your article?
Then contact her when you publish your article.
When we published the infographic about grammatical errors, send an email to all the sites we use as a reference and the response was excellent.
Few did not respond, some thanked for service and other not only thanked and helped disclosure, either through a link in the original article, as a social sharing.
No matter your article format. Be a video, an infographic or text only.
You should get in touch with people and / or those sites and warn you mentioned them in your content.
Remember the principle of reciprocity and we all love having our “ego massaged”.
7. SITES THAT ARE RANK FOR KEYWORD (BUT NOT THE FIRST 3)
You should write nearly every article in your blog / site with a keyword in mind.
The organic traffic from Google, when writing articles memorable, is still one of the largest sources of traffic, as well as one of the most consistent.
So you can select from 3-5 sites to contact that are below the TOP 3 that list.
Why exclude the first three results?
Because they are not likely to link to your content to “protect” its current position on Google. (For better than your content)
Therefore, it is best to contact the below this ranking sites.
The purpose of this contact is to seek a share or link this site to your content to gain more prominence and strength immediately after its publication.
If your content is at least 3X better than him, he will probably share since he recognizes what is good material on that topic both created.
8. SITES FOR YOUR THAT LINK “COMPETITORS”
Our outreach work continues to gain strength.
Now the goal is to contact the websites that link for a “competitor” her, but are linking to you.
To find out what these sites, you can use the Open Site Explorer tool.
First, you need to select the top 3 websites that appear at the top of Google for the main keyword of your article.
With them written down, you will copy the URL of the first and paste into OSE’s search field, selecting the Search option on the right.
The OSE will display various data on that URL, as the number of shares, domain evaluation of the page, etc.
But what concerns us here is the number of backlinks. Scroll down to the part of Inbound Links to know what are the pages that are linking to that particular URL.
After clicking, you will have at hand all the websites that are linking to your “competitor”.
Write down these pages and contact them.
Again, if you have a content 3x better than any of its “competitors”, these pages they liked this for them can add your link to another query source or even remove the link from the “competitor” to put your.
9. SITES .EDU
Receive multiple links from different websites to yours is a Google way understand that your content is of quality.
The links are as positive votes on the Internet.
However, each link has a certain strength and quality.
A link of the globe, for example, is much more relevant than any blogspot.
So much then is a Globo link than 10 coming from blogspot links.
One of the highly relevant links are educational sites links that have a .edu terminology at the end.
Usually are schools and colleges sites.
Receiving a link to educational sites weighs more to Google than links “traditional”.
Therefore, you should also promote your site through educational portals that have some connection with the keyword of your article.
To find them on Google, you need to type:
site: edu / your keyword /
Example: site: edu grammatical errors
When you contact, remember that the site be educational, your content should be well aligned with their purpose to facilitate the insertion of the link or sharing.
10. OLD POSTS
A quick, easy and efficient way for you to advertise your new article is pointing links to it within a few old posts you’ve published.
This way, you ensure faster indexing on Google, an improvement in the internal SEO of your site, and bring more traffic to the new article from the old.
Choose articles related to the new article and place a call to your reader to access the new content.
11. BUZZSUMO – CONTENT MORE SHARED ON A SUBJECT ON INTERNET
With the main keyword of your article in hand, you can also search for what are the content on the internet that were more shared for that particular term.
Simply you use the tool BuzzSumo.
A simple search with the desired term will show the most shared results on the internet.
Write down the most relevant sites that may be potential disseminators of your article and contact them.
You can also click “view sharers” to contact the Twitter profiles with the largest number of followers who shared it.
12. FOLLOWERWONK – INFLUENTIAL PROFILES ON TWITTER
You can also search for Twitter profiles that are most influential for a particular keyword.
A tool that lets you do this is FollowerWonk.
In this type of research, you can also include stakeholders in the content you want to promote.
For example, the infographic about grammatical errors, we seek to reach journalists, writers, bloggers and teachers.
After all, are groups that were eager to share this kind of content we create.
Select the most important people on the keyword that you want to address, the groups that you want to achieve with your new article and contact them.
13. FACEBOOK PAGES
Facebook Pages are very few explored.
Perhaps because they have lost their importance after numerous changes of Facebook, decreasing organic reach them.
Anyway, they are still a form of free dissemination for you seek.
In the infographic we approach errors, we try the Facebook search field on the terms that most interest us, such as:
Among many others …
We find pages with more than 100,000 tanned. Others with more than 10,000. And other less than 10,000.
We selected around 30 pages and sent a contact message to them.
We receive around 5 answers being all positive, publishing our infographic to feed them.
14. SHORT MESSAGES IN SOCIAL NETWORKS
Through an application such as Buffer, you can schedule posts on social networks.
An idea that you can use is to list various topics in short messages to be published on social networks.
Example we use:
Mental Trigger # 1: Scarcity – “I had to lose to appreciate.”
Thus, you can avail an article as lists to create various disclosures in social networks.
15. PARTNERS / FRIENDS
This is the easiest type of promotion of blog or website that you can achieve.
Ask your friends and / or partners to help you spread your content over the Internet.
If your content is memorable, they will thank you for reminding them to share.
Curation is still a term that does not have been highlighted.
Few people are healing and few sites use the model of curating.
However, they are a great way to promote your company, blog or website.
Outside there are specialized sites to filter the best content on a particular subject.
Therefore, it is interesting to contact these sites to promote your article to publish them.
I do not have good references on email lists, influential people or websites specializing in curator-ship.
But let this idea on your radar for you to enjoy it in the future and expand the power of disclosure of your article.
If you know any good curator who is not only a content aggregator, but a mining of the best content of certain niches, please share with us in the comments.
So far we have seen 16 ways for you to promote your blog and website for free without spending anything.
However, this list would not be complete without this item, and especially the next.
If you want to invest in paid traffic, you will have a wide range of options to set advertising ways to reach more people.
Basically, this enormous class can be divided into two major segments:
- Automated platforms ad
- Direct contact for ad
We’ll start with automated platforms ad.
There are several social networking sites and specialized in finding an audience interested in what you offer search.
Facebook Ads, Google Adwords, Twitter Ads, among many others are options that you can use to promote your blog or a paid form of company.
This is the easiest way of advertising, since they have an entire framework for creating ads, as well as segmentation and automatic billing.
The other way can be achieved through direct contact for advertising.
You get in touch with the head of the site for advertising and reaches an agreement with him to spread their content in exchange for a combined value.
Most blogs and websites have a media kit that facilitates this contact, and the identification of his audience.
This path is not restricted to a blog or website.
As the contact is direct and agreements are closed as acceptance of the contractor and the contractor, you can promote your content through an email list, profiles on social networks, among many other options.
If you’re starting out, I suggest starting with automated platforms ads.
And if you want to jump to the next level, I recommend having a specialized team to close these types of contracts for everything to be done as agreed.
18. DELIVER YOUR BEST CONTENT
When you donate actually to produce something memorable, extreme quality, people will naturally feel grateful for the shared knowledge.
So they will promote their content or your site more traditional and more effective than marketing may have: word-of-mouth.
A personalized recommendation tends to be very effective. After all, who never received a tip from a good friend and was thankful for her?
When you produce content at least 3X better than average, it is likely to be shared and you would not be able to identify the real source of this share.
And that’s great! Because it shows the actual growth of a brand.
COMPLETING … HOW TO PROMOTE MY BLOG (EFFECTIVE WAY)
Write memorable content will naturally help the growth of your blog, and will enhance its position as an authority in your niche market.
But if you want to grow faster, we need to master the dissemination strategies of their work.
The 18 ideas in this article summarize very well what has worked for the live blog, as well as many other sites I follow.
Following this model of disclosure you will meet the most potential to your blog or website can have.
I hope it will be useful to you.
Strong hug and until the next article!
(images credit: shutterstock.com)